WebbMason’s Doug Traxler Named to Board of Directors for PSDA

April 8, 2013

Congratulations to Doug Traxler, chief development officer and executive vice president of sales and marketing, who has been named to the Board of Directors for the Print Services and Distributors Association (PSDA) for 2013!Image

With his appointment, Doug represents the tremendous work and dedication found in all WebbMason employees. Like WebbMason, the PSDA is dedicated to providing best-in-class print, marketing and business communications solutions for organizations of all sizes.

Traxler has been with WebbMason since he founded the company’s first regional office in Washington, DC, in 1995. Prior to joining WebbMason, Traxler spent 13 years with Wallace Computer Services, where he served as sales representative, account executive and general manager. Doug is honored to be named to the Board of Directors and will continue to exemplify the principles founded in our company.

For the official announcement, click here.

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DocBuilder Tips & Tricks: Double the Ease

May 28, 2012

Sara’s Tips and Tricks for WebbMason DocBuilder, fourth of five entries.

This one is perhaps my favorite.  When rearranging your print files, the Move Last function does not get enough credit.  I recommend using this technique when you have five or more print files in your document.  Instead of moving each file up or down until you get them all lined up, start with the file that you want to appear first in your document.  Click the double-down arrow to move it to the last position.  Then find the one you want to appear second, and tell that one to Move Last.  Keep going until you end up with very first document in the first position.  Voila!

I hope you find the information I’ve shared useful.  If you have any questions related to WebbMason DocBuilder, I’m here to help!  Please email them to DocBuilder@webbmason.com

Sara E. Post
Product Marketing Manager


WebbMason docBuilder Marketer Talks about Her First Product Rollout Experience

October 21, 2011

In August, we posted about WebbMason’s new docBuilder technology. With our free webinar coming up on October 27th, here is a repost of that blog.

written by Sara Post

I consider myself a marketing professional. At WebbMason, I collaborate with a team of talented individuals to promote products/services and support a national sales team. I face the same challenges as any other marketing professional – maintaining the integrity of a brand, meeting budget goals, responding to the needs of very talented and slightly demanding sales people (I’m allowed to say that, I used to be one) – and the overall need to do more with less. There’s less time to be proactive, more pressure to improve ROI, fewer resources at my disposal, and higher expectations for greater results.

But I have to admit, I love it!

In early 2011, I accepted the role of Product Marketing Manager with WebbMason, after six years with the company. Since then my energy has been focused on launching the newest feature of WebbMason’s MarketingBench platform, a web-to-print application, later named “docBuilder”. In May, docBuilder entered its “beta” phase, which in essence meant that our development team felt that it was ready to be taken for a spin, and that I and a select group of customers were allowed to test-drive it. In terms of performance, it handled well, but we had to take a look under the hood from time to time and make adjustments. The feedback from the beta customers was extremely helpful in identifying areas for improvement and applications for use. By July we had an on-demand document printing technology that we could take to market.

It has been an incredible experience to champion a product, begin to see it take shape, have it be embraced by our sales team for its potential and eventually adopted by our customers for its value. Our first product rollout was to The College Board, an organization that helps to prepare and connect students to higher education. Fiona Yung, assistant director, stated, “From my first experience with docBuilder, I recognized its value. With the easy-to-use interface, I was able to build my documents… in a virtual environment.” What does she mean “build” a document, you ask?

I will spare you the sales pitch, but in a nutshell, docBuilder gives the marketing professional like myself the ability to create, print and distribute professional documents – sales proposals, account reviews, marketing collateral, the dreaded RFP (think the stuff you have to run to-and-from the expensive retail copy shop in the rain for) – on-the-fly, without ever leaving one’s desk. Best of all, it saves my colleagues and I lots of time and precious budget dollars. If you would like to learn more about how WebbMason docBuilder is giving organizations a head start with an all-in-one solution for controlling the cost and quality of their outsourced printing, visit http://wmdocbuilder.com/pr.

For a demonstration of its capabilities, check out the video below:

———–

Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.


Franchising: Not Just for Fast Food Anymore

September 9, 2011

WebbMason will be hosting their next webinar for Hospitality Franchises on September 28th.

For more information, click here.

In the current economic climate, it is hard for many long-standing businesses to stay afloat. With closings and bankruptcies increasing nationwide, you would think that starting a new business in the middle of this would be impossible. However, some passionate business owners have found a way to continue opening new businesses, despite the terrible economy.

Their answer, as you may have guessed, lies in franchises.

With over 6,000 franchise concepts within 40 industries currently being sold in the United States, it is quite possible for an individual to find a business that matches their passion and their pocketbook.

Franchising is an affordable way for people to start a business that fits their interests and their desires. Smart investors, looking for new projects during this rocky time, have turned to franchises, which have a failure rate of less than 5%. No other form of business can claim that level of success right now.

Franchisors need to take advantage of the current climate to reach out and find franchisees in the wave of potential owners that lack the funding to start a business from scratch. On the back of this sudden interest in franchise businesses, a second trend has also emerged.

The hottest franchises today include in-home care, childcare and education, repair and maintenance, pet care, as well as health and wellness.  In-home care provides support to the elderly, both independent living and assisted care.

Nearly every industry out there has franchising opportunities. So, while it is true that there has never been a better time to find a franchisee, it is also true that competition is going to increase, rapidly. It’s a good thing that MarketingBench is here to help.

———–

Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.


On-Demand Printing: The Evolution of WebbMason’s docBuilder

August 29, 2011

On September 7th, WebbMason will be hosting a FREE webinar on their new docBuilder Platform. CLICK HERE TO REGISTER

As a follow-up to last week’s press release and blog post about the development of WebbMason docBuilder, we will be hosting a webinar outlining the details and advantages to the docBuilder product. The information shared will be based on two main facts:

Fact 1: Despite an emphasis on new and evolving technologies, companies and organizations still print A LOT of materials in mass quantity.

Fact 2: The costs associated with these print jobs are typically segmented as either pre-designed, pre-printed materials that often get warehoused; or ‘on-the-fly’ materials, in which time and efficiency of production is imperative.

We have developed  a solution for this in the form of an on-demand document printing technology that gives companies’ an all-in-one solution for controlling the cost and quality of their printed materials.

If your company develops materials for any of the following departments, you would benefit from learning more about this innovate solution created by WebbMason:

  • Sales and Marketing
  • Manufacturing
  • Human Resources
  • Finance
  • Operations

For more information, click here…

———–

Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.


View from the Inside: docBuilder Marketer Talks about Her First Product Rollout Experience

August 23, 2011

I consider myself a marketing professional. At WebbMason, I collaborate with a team of talented individuals to promote products/services and support a national sales team. I face the same challenges as any other marketing professional – maintaining the integrity of a brand, meeting budget goals, responding to the needs of very talented and slightly demanding sales people (I’m allowed to say that, I used to be one) – and the overall need to do more with less. There’s less time to be proactive, more pressure to improve ROI, fewer resources at my disposal, and higher expectations for greater results.

But I have to admit, I love it!

In early 2011, I accepted the role of Product Marketing Manager with WebbMason, after six years with the company. Since then my energy has been focused on launching the newest feature of WebbMason’s MarketingBench platform, a web-to-print application, later named “docBuilder”. In May, docBuilder entered its “beta” phase, which in essence meant that our development team felt that it was ready to be taken for a spin, and that I and a select group of customers were allowed to test-drive it. In terms of performance, it handled well, but we had to take a look under the hood from time to time and make adjustments. The feedback from the beta customers was extremely helpful in identifying areas for improvement and applications for use. By July we had an on-demand document printing technology that we could take to market.

It has been an incredible experience to champion a product, begin to see it take shape, have it be embraced by our sales team for its potential and eventually adopted by our customers for its value. Our first product rollout was to The College Board, an organization that helps to prepare and connect students to higher education. Fiona Yung, assistant director, stated, “From my first experience with docBuilder, I recognized its value. With the easy-to-use interface, I was able to build my documents… in a virtual environment.” What does she mean “build” a document, you ask?

I will spare you the sales pitch, but in a nutshell, docBuilder gives the marketing professional like myself the ability to create, print and distribute professional documents – sales proposals, account reviews, marketing collateral, the dreaded RFP (think the stuff you have to run to-and-from the expensive retail copy shop in the rain for) – on-the-fly, without ever leaving one’s desk. Best of all, it saves my colleagues and I lots of time and precious budget dollars. If you would like to learn more about how WebbMason docBuilder is giving organizations a head start with an all-in-one solution for controlling the cost and quality of their outsourced printing, visit http://wmdocbuilder.com/pr.

For a demonstration of its capabilities, check out the video below:

———–

Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.


Are Your QR Codes All Bark and No Bite?

August 5, 2011

Over the past year, the marketing industry has fallen head-over-heels for QR codes. We have done a piece or two about them in the past, but it is time to take a more critical look at this newest campaign must-have.Time Magazine Cover, From Mashable.com

Many marketers seem to throw QR on everything, without logic or reason, resulting in too many companies including the codes in marketing materials in which they are completely unnecessary or out of place. This Mashable article details five examples of truly baffling logic, where it is obvious that the QR code is included just because it can be.

It is true that, when handled well, a QR code can become a convenient call to action that bridges web and print campaigns. However, marketers need to start taking the time to question if the included code is adding any value to the campaign. There is little available real estate on a piece of print marketing, and an unsightly black-and-white square can easily detract from an otherwise successful campaign without providing any value in return.

Marketers need to ask 5 big questions when considering QR codes in any campaign:

  1. Does this code add anything to my campaign that simple text or a URL cannot achieve?
  2. Will this code be located in a place/way that will make it easy and inviting for consumers to use?
  3. Is the code linking to something that provides a reward to the consumer? Will they appreciate the time they spent visiting the linked content?
  4. Are the targeted consumers likely to have smart phones, and Wi-Fi or 3G access, when they see the code?
  5. How much of my campaign am I willing to hide from those consumers that do not have a smart phone?

At the most basic level, marketers should be asking, “Is this code a waste of time for me, my target audience, or the brand I am promoting?”

Some marketers are probably only including QR codes on their campaigns so that they can add another bullet point to their portfolios, and that may be fine for the lowest denominator. Those that really want to be putting together truly memorable and successful campaigns, though, will take the time to question the value of the marketing industry’s new toy.

———–

Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.


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