A Second Helping of Thanksgiving

December 2, 2013


By Doug Traxler, Chief Development Officer and Executive Vice President, Sales and Marketing

I am fresh from a long Thanksgiving weekend spent with family and friends, and hope that you also enjoyed time with people you care about. The WebbMason team continues to give thanks this morning. I am not just referring to the leftover turkey sandwiches many of us packed for lunch today. We are starting the new week with some great news: WebbMason once again topped the charts of Print Solutions magazine’s annual Leading Distributors issue in several categories based on 2012 revenue. Print Solutions is published by the Print Services and Distribution Association (PSDA), an industry group whose members comprise a broad network of supply chain partners representing approximately 1,000 companies with more than $5 billion in combined annual sales. In other words, PSDA represents the best of the best in the commercial printing and marketing services industry.

WebbMason placed first in the Commercial Printing category and is the second largest distributor across all categories. WebbMason also finished among the Top 10 in the Marketing and Creative Services and Technology Services categories. You can access the 2013 Leading Distributors issue of Print Solutions here.

Among all PSDA members nationwide, WebbMason is the:

– #1 Seller of Commercial Printing
Print Solutions Aug 13 cover

– #2 Distributor across all categories

– #2 Seller of Direct Mail

– #2 Seller of Labels and Tags

– #2 Seller of Promotional Products

– #2 Seller of Traditional Products

– #5 Seller of Marketing and Creative Services

– #9 Seller of Technology Services

WebbMason is proud to once again secure sales leadership positions in every applicable category. Given the number and quality of fellow PSDA members considered for the annual survey, WebbMason’s performance is a significant accomplishment. Our success is the result of hard work from every member of the WebbMason team; clients who truly partner with us; and our commitment to innovation in services, products and technology.

WebbMason’s investments over the past several years succeeded in transforming the company into a complete marketing services and technology provider. Interactive services and our marketing management software – MarketingBench – are WebbMason’s fastest growing offerings. Adoption by traditional print and promo clients has been terrific. We are their comprehensive, multichannel marketing resource. And interactive services such as web design and development have been a major point of entry for new clients.

In closing, if you are a WebbMason client, thank you for your business; if you are a colleague, thank you for your contributions; if you are a partner, thank you for helping us become the top distributor in the country. And thanks to everyone for reading.


Introducing MarketingBench 2.0, the First Cross-Channel Marketing Automation Platform

September 30, 2013

Today marks a significant milestone in the continuing evolution of WebbMason: the launch of MarketingBench™ 2.0, a second-generation marketing automation solution for the creation, sourcing, deployment and measurement of integrated marketing programs. As with all of our new services and innovations – from formation of the WebbMason Preferred Partner to the introduction of interactive and social media services – MarketingBench was developed to meet defined customer needs.

In the case of MarketingBench 2.0, that need is filling a void in first-generation marketing automation products from providers such as IBM/Unica, Marketo, Oracle/Eloqua and Teradata/Aprimo: the ability to centrally manage print collateral, promotional products and exhibit support in addition to digital marketing.

Why is this important? Because integrating and managing physical marketing activities and assets with digital marketing is essential to true cross-channel marketing. Digital native competitors are optimized for technology companies that lead almost exclusively with email. Digital marketing is critical, of course, but the majority of other industries have a high proportion of physical marketing assets and activities in their marketing mix, and that is not going to change. MarketingBench 2.0 is truly multi-channel. By automating the integration of physical marketing programs and assets such as direct mail, brochures and point-of-purchase displays, with digital marketing, MarketingBench 2.0 provides complete, unified campaign visibility and control.

Another compelling benefit to WebbMason customers using MarketingBench 2.0 is the ability to seamlessly source all materials and services needed to implement a cross-channel campaign. Need signage, promotional items or a product catalog? We do that. Need a campaign-specific landing page or an entire website redesigned or developed? We do that. No other marketing automation provider does this. We don’t just help you plan. We help you do.

How are customers reacting?  Williamson-Dickie Manufacturing Company, a global workwear company, is a long-time WebbMason customer and an early adopter of MarketingBench 2.0. The company’s brands are available in more than 100 countries through corporate owned stores, specialty shops in retail partner locations, and ecommerce sites such as Amazon.com and Dickies.com. Matthew McCartin, the company’s Chief Marketing Officer, said that “MarketingBench 2.0 gives us the ability to rapidly customize, deploy, and manage cross-channel marketing campaigns for all distribution channels while maintaining a consistent brand image and controlling costs. WebbMason is a strategic partner and MarketingBench is a game-changer.”

To learn what MarketingBench 2.0 can do for your business, contact us at 410-785 1111, marketingbench2@webbmason.com, or by completing this contact form.


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