By Jennifer Moag Black,
Chief Operating Officer and President, Interactive Solutions Division
WebbMason concluded last week by announcing that we once gain topped the Baltimore Business Journal List of 25 Largest Advertising and Marketing Agencies in the Baltimore-area. This was the second consecutive year that WebbMason earned this distinction. The Baltimore Business Journal, the city’s business newspaper of record, surveyed more than 80 companies for the annual feature that ranks agencies by number of full-time employees working in Baltimore area offices. WebbMason employs 161 at three locations in Hunt Valley and an additional 143 in 25 locations throughout the United States. We serve more than 1,200 clients in healthcare, hospitality, financial services, manufacturing, technology and other major industries. 2012 revenue exceeded $100M, placing WebbMason among the leading marketing services firms in the eastern United States.
As Warner Mason, President, Co-Founder and Chairman of the Board, said in the news release we issued announcing our 2013 ranking, “Being the largest employer in the Baltimore advertising and marketing agency community is important for two reasons: First, it means that we are attracting and retaining customers. Second, it means we are attracting and retaining the talent that keeps that customer base happy and growing. You cannot have one without the other.”
Another especially gratifying, and we think interesting, aspect of this news is that WebbMason did not begin life as an advertising or marketing agency as did other companies on the list. In fact, WebbMason was founded as a commercial printing company 24 years ago by Warner and his partner, Kip Webb, who is currently an Executive Vice President with the company. Not content to stand still, we on the WebbMason leadership team always look for new ways to serve our customers by providing new or better services, or filling gaps in the marketplace. This drive engendered a spirit of innovation at WebbMason. While the word “innovation” may be overused, it truly describes how WebbMason thrived through sea changes that swamped and sank other commercial printers as technology and times changed.
Today, WebbMason provides a full range of multichannel offline and digital marketing services, including copywriting, graphic design, brand identity, web design and development, search engine marketing/search engine optimization (SEM/SEO), email marketing, social media management, promotional items, commercial printing, and tradeshow booth design and production
In addition to providing a portfolio of marketing products and services, WebbMason develops and sells marketing supply chain and management software. Last month we introduced MarketingBench™ 2.0, a marketing automation solution for the creation, sourcing, deployment and measurement of integrated marketing programs. MarketingBench 2.0 fills a void in first-generation marketing automation products from companies such as Aprimo, Eloqua and Unica: the ability to centrally manage and source print collateral, promotional items and event support in addition to digital marketing. In developing MarketingBench 2.0, we are re-defining a market. That is innovation. That is evolution.