A Second Helping of Thanksgiving

December 2, 2013


By Doug Traxler, Chief Development Officer and Executive Vice President, Sales and Marketing

I am fresh from a long Thanksgiving weekend spent with family and friends, and hope that you also enjoyed time with people you care about. The WebbMason team continues to give thanks this morning. I am not just referring to the leftover turkey sandwiches many of us packed for lunch today. We are starting the new week with some great news: WebbMason once again topped the charts of Print Solutions magazine’s annual Leading Distributors issue in several categories based on 2012 revenue. Print Solutions is published by the Print Services and Distribution Association (PSDA), an industry group whose members comprise a broad network of supply chain partners representing approximately 1,000 companies with more than $5 billion in combined annual sales. In other words, PSDA represents the best of the best in the commercial printing and marketing services industry.

WebbMason placed first in the Commercial Printing category and is the second largest distributor across all categories. WebbMason also finished among the Top 10 in the Marketing and Creative Services and Technology Services categories. You can access the 2013 Leading Distributors issue of Print Solutions here.

Among all PSDA members nationwide, WebbMason is the:

– #1 Seller of Commercial Printing
Print Solutions Aug 13 cover

– #2 Distributor across all categories

– #2 Seller of Direct Mail

– #2 Seller of Labels and Tags

– #2 Seller of Promotional Products

– #2 Seller of Traditional Products

– #5 Seller of Marketing and Creative Services

– #9 Seller of Technology Services

WebbMason is proud to once again secure sales leadership positions in every applicable category. Given the number and quality of fellow PSDA members considered for the annual survey, WebbMason’s performance is a significant accomplishment. Our success is the result of hard work from every member of the WebbMason team; clients who truly partner with us; and our commitment to innovation in services, products and technology.

WebbMason’s investments over the past several years succeeded in transforming the company into a complete marketing services and technology provider. Interactive services and our marketing management software – MarketingBench – are WebbMason’s fastest growing offerings. Adoption by traditional print and promo clients has been terrific. We are their comprehensive, multichannel marketing resource. And interactive services such as web design and development have been a major point of entry for new clients.

In closing, if you are a WebbMason client, thank you for your business; if you are a colleague, thank you for your contributions; if you are a partner, thank you for helping us become the top distributor in the country. And thanks to everyone for reading.

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Why Does My Logo Look Different? 3 Things to Help Digital Marketers Find Their True Colors

October 30, 2013

By Eric King, VP Operations, WebbMason Commercial

With apologies to quirky 80s pop queen, Cindy Lauper, the “true colors” used to support or even define a brand might not translate into various media – print, digital, billboards, three-dimensional items – the way they were intended. This is problematic. To understand the importance color plays in shaping the identity of a brand, try this quick test. Ask the next group of women you see what company’s products are packaged in “little blue boxes”, or ask just about any guy in the Plains states who makes the big green tractors. You are very likely to get the answers Tiffany and John Deere without much thought (and usually accompanied by a smile).

According to design website Color Matters (www.colormatters.com), “80 percent of visual information that we take in is related to color” and that is perhaps why the connections between emotion, color and brand are so intrinsically linked.

The availability of cheap and easy digital printing has made many digital-native marketers unaware of the basics of color management for printed items. Below are three things every marketer should understand to significantly improve the color consistency of their printed projects.

1)      Color Management (What is the Pantone Matching System?)

Printing Color swatches

The Pantone Matching System (PMS) is an internationally recognized system for specifying colors. By assigning a numerical value to each unique hue, marketers and printers can maintain consistency across different media, printing processes, and even geographies. Most seasoned marketers can tell you their brands’ PMS color off the top of their head as it becomes a very important element for maintaining brand integrity.

 2)      Spot Color vs. Process Color: What’s the Difference?


To professional printers, all colors of a printed piece are defined as either “process” or “spot.” Each is created in a different manner and each can produce different results.

  • Process color uses half-screen dots of colors to create the illusion of solid colors to the human eye. Often called 4 Color (4/c) printing, Process color screens a specific percentage of each of the four color inks – cyan, magenta, yellow and black, (usually abbreviated “CMYK”) onto a surface.
  • Spot Color is produced by pre-mixing ink pigments, in appropriate quantities. Think about mixing yellow and blue paint to get green in grade school. Spot color is created in a similar, although much more precise, manner. Once mixed, the finished spot colors are then applied to your project.

3)      Coated, Uncoated and Matte Finishes


The texture of the media you are printing on can affect the way ink is absorbed, and subsequently, appears to the eye. By adding a suffix letter to PMS colors, you can determine how it will look on a certain media. Those letters are C (coated), U (uncoated) and M (matte).

WebbMason has helped simplify the process of maintaining brand and color consistency across all platforms with the introduction of MarketingBench 2.0, the marketing automation platform for digital and traditional channel management. You can learn more about how MarketingBench can help you produce more effective and more efficient results here.


Shiny and New vs. Tried and True

August 8, 2012

I’m getting married!!! 

And I have never been on the receiving end of more highly-targeted marketing messages in my life.  I don’t mean the everyday advertisements and come-ons that we’ve all learned to tune out; I’m talking about the banner ads and emails that are directed at me – a newly-engaged 29-year-old female – at a time when I am very vulnerable, with all of the excitement and emotion that comes with wedding planning.  It seemed that from the moment I changed my Facebook profile from “Single” to “Engaged,” I had more enticements and inclinations to click, respond, and sign-up than I ever thought possible.

One particular company stands out above the rest.  I was no match for their marketing genius.  They hit me early and often with appealing ads and an exciting value proposition.  When it came time to choose the department store where my fiancé and I would create our registry, the decision had already been made.  With a few key strokes, I opened a wedding registry, and when that was done, I was informed that if I applied for a store credit card, I could receive rewards points on not only my purchases, but on gifts that others purchased for my fiancé and me.  Talk about a match made in heaven – I was almost eager to open a charge account – something I NEVER do.  I was still dreaming of fancy gadgets and elegant linens as I started to update my weddingwire.com page with my registry info when I spotted a posting for an event happening at a store about 30 miles away.  At the event, my fiancé and I could learn about the items we should consider adding to our registry, mingle with other newly engaged couples, and enjoy a glass of champagne.  Determined to take advantage of every opportunity to be pampered as bride-to-be, I decided to delay making any selections until the event.  I emailed the event coordinator as instructed to sign up for the event, even though it was two months in the future.

And this is where my story takes a turn.  I never received a response to my email or confirmation of my registration.  Admitting to myself that I was probably being over-eager, I decided to be patient.  A month went by… crickets.  Finally, I picked up the phone and left a voice mail for the event coordinator.  Two more weeks went by.  At last, I received a voice mail in return stating that the event had been cancelled.  “Well,” I thought, “People probably didn’t think it was happening because you never got back to them!”  As disappointed as I was, I consoled myself, understanding that these things happen.

I rebounded quickly, and my fiancé agreed to accompany me to a shopping mall nearby to begin the joyful task.  Sure, I could have gone browsing on the store’s online website and spared him the trip, but there is something about perusing the aisles together and inspecting the merchandise that you can’t get from a URL.  Hand in hand, we marched to the wedding and gift registry counter, full of hope.  When there was no one there, we waited a few minutes.  When no one came, we wandered over to another section of the store and inquired whether someone could help us with our registry.  With some difficulty, an associate was finally produced who fumbled through the process of finding the registry I created online (as if I had done something wrong) and handed over the scan gun.  We were also told that normally, we would receive a tote bag as a gift, but that the person responsible for the department was no longer employed with the company and no one knew how to order more totes.  Gee… thanks.  After that, my heart was really not in it.  Even the shiny KitchenAid stand mixer had lost its appeal because this company had let me down… twice.  Whether it was due to lack of training, inability to retain employees with competitive pay, or just a corporate culture of apathy, my expectations were shattered.  Eventually, I put my unused store credit card in my wallet and opened another registry at the department store I grew up with.  They had the same brands, comparable prices and selection, but the middle-aged man who helped me actually made me feel good about it, telling me about some of the lasting gifts he and his wife had received 18 years prior.

I’ve seen this happen in my industry.  Giant Printing Company has lots of marketing dollars to draw customers in with strategic messages, promises of huge cost savings, and exciting technology.  They may even throw a parade.  But when it comes right down to it – no matter how fine-tuned their marketing mix – what matters is good old-fashioned customer service.  The ability to meet and exceed expectations – to make a commitment and see it through – is the key to success in any industry. Delivering extreme customer service requires a human touch and it is rewarded with extremely loyal customers.  In my experience, even those that fall for “shiny and new” eventually come to appreciate the value of “tried and true.”  And they live happily ever after…


DocBuilder Tips & Tricks: Saving Savvy

June 4, 2012

Sara’s Tips and Tricks for WebbMason DocBuilder, final entry.

This tip is for working with PowerPoint presentations before you send them to WM DocBuilder to be printed. If you need presentation handouts and want to be environmentally-friendly, a great way to do that is to print to print 2, 3, 4 or even 6 slides together on a single page — instead of printing each slide as a full page. You can do this easily by changing your print setting. Depending on your version of Microsoft Office, the steps may vary slightly. With your file open, go to the print screen. Change your print settings to the desired number of slides per page. The next step is important. Choose a printer that will print the file as a PDF or use a PowerPoint plug-in that automatically writes the file as a PDF with your print settings applied. If you simply try to save your file as a PDF with these settings, it will revert back to the full-page version.

I hope you find the information I’ve shared useful.  If you have any questions related to WebbMason DocBuilder, I’m here to help!  Please email them to DocBuilder@webbmason.com

Sara E. Post
Product Marketing Manager


DocBuilder Tips & Tricks: Double the Ease

May 28, 2012

Sara’s Tips and Tricks for WebbMason DocBuilder, fourth of five entries.

This one is perhaps my favorite.  When rearranging your print files, the Move Last function does not get enough credit.  I recommend using this technique when you have five or more print files in your document.  Instead of moving each file up or down until you get them all lined up, start with the file that you want to appear first in your document.  Click the double-down arrow to move it to the last position.  Then find the one you want to appear second, and tell that one to Move Last.  Keep going until you end up with very first document in the first position.  Voila!

I hope you find the information I’ve shared useful.  If you have any questions related to WebbMason DocBuilder, I’m here to help!  Please email them to DocBuilder@webbmason.com

Sara E. Post
Product Marketing Manager


DocBuilder Tips & Tricks Series: Naming with Purpose

May 21, 2012

Sara’s Tips and Tricks for WebbMason DocBuilder, third of five entries.

WM DocBuilder allows you to upload files, select the ones you need, and then rearrange them in the order you want them to print using up and down arrows.  However, if you have a large project with a large number of print files, a little extra work on the front-end will save you some time.  Before you upload your files, rename them with a number in the beginning of the file name corresponding to the order in which it should print (i.e. 1_Executive Summary, 2_Contract, 3.1_ExhibitA, 3.2_Exhibit B, etc.).  When the files are added to a new document, it will be super-easy to put them in the right order!

I hope you find the information I’ve shared useful.  If you have any questions related to WebbMason DocBuilder, I’m here to help!  Please email them to DocBuilder@webbmason.com

Sara E. Post
Product Marketing Manager


DocBuilder Tips & Tricks Series: Keeping it Clear

May 7, 2012

Sara’s Tips and Tricks for WebbMason DocBuilder, first of five entries.

Everyone agrees WebbMason DocBuilder is one of the coolest new features of MarketingBench™!  Having an on-demand document printing technology at your fingertips saves an expensive trip to the copy shop and keeps you from having to slave over a machine printing handouts for your big presentation.  Even better, WebbMason DocBuilder is saving users like you 30-40% in cost and resources!

Even though WebbMason DocBuilder is super-easy to use, I wanted to share some helpful tips and tricks to enhance your experience.

Some people refer to this as deleting temporary internet files.  Sometimes your browser gets bogged down, and nobody likes that.  To maximize WM DocBuilder’s speed and performance, you should clear your cache frequently.  For an explanation and instructions on how to clear your cache click here.

I hope you find the information I’ve shared useful.  If you have can questions related to WebbMason DocBuilder, I’m here to help!  Please email them to DocBuilder@webbmason.com

Sara E. Post
Product Marketing Manager


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