The Superhero Promo Preview Unmasks the Latest in Brandable-Merchandise in the Marketing Innovation Center™ @ WebbMason
HUNT VALLEY, MD – September 28, 2012 WebbMason (www.webbmason.com), an integrated marketing and services company, created a BOOM in Baltimore, Maryland on September 25 at the Superhero Promo Preview Show. Coinciding with National Comic Book Day, the superhero themed event, held in the Marketing Innovation Center™ @ WebbMason, was packed with more than 150 attendees who engaged with promotional experts. WebbMason’s supplier partnerships allowed it to showcase more than seventy product lines representing thousands of samples for attendees to see and experience.
Chris Pscherer, promotional market manager, and Jessica Lever, senior specialist, managed the project since its conception in March. “The show went above and beyond because attendees not only interacted with manufacturers and distributors, but also with the products,” said Pscherer.
“The show proved the relevance of delivering a strategic promotional product service to our customers. When clients are willing to drive hours to attend an event, it underscores the power and importance of branded merchandise. It is really difficult to substitute pictures for walking around, touching and feeling the product. That’s why clients related so well to this event,” said Sarkis Hagopian, vice president of sales in Washington, D.C.
This was WebbMason’s second promo show, following the Get Fresh Promo Preview in April 2010. WebbMason raffled off prizes and held a networking reception for suppliers and attendees after the show.
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a combination of industry expertise, technology innovation, and superior customer service. Solutions include distributed marketing management (WM MarketingBench™), on-demand document printing (WM DocBuilder), online workflow management (WM Connect) and WebbMason Interactive, which provides website development, PURL design, search, email marketing, social media and data analytics. WebbMason has 20 sales offices and eight warehousing, distribution and fulfillment locations throughout the US. Learn more at http://www.webbmason.com.
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