WebbMason Partners with one of the Nation’s Most Prominent Blue Cross Blue Shield Plan Providers to Improve Enrollment and Retention in a Specialty Program

HUNT VALLEY, MD – August 22, 2012 WebbMason (www.webbmason.com), an integrated marketing and services company headquartered here, partnered with Highmark, an independent licensee of the Blue Cross and Blue Shield Association based in Pittsburgh, PA, to help increase enrollment in its Health Partner Program by 142 percent in the last two years. Greater interest and participation in the program created the need for a more automated enrollment system, fulfillment activities and reporting capabilities.

Highmark’s Health Partner Program allows Highmark Medicare Advantage members the option to assign a designated Health Partner to help them navigate the health care system and achieve better health and quality of life. Both the member and their respective Health Partner receive ongoing education and proactive communications to improve members’ health and wellness. WebbMason provides a robust fulfillment process that allows for personalized and timely communications to be sent to members.

Since the program’s inception in 2008, enrollment was gained through manual direct mail campaigns. After implementing an online enrollment process with the help of WebbMason in 2011, Highmark now has two avenues to join the program. In addition, an online dashboard was created to capture real-time reporting such as total membership, member demographics and campaign management.

The Health Partner Program was awarded the Silver 2012 Gartner and 1to1 Media CRM Excellence Award in the Integrated Marketing Performance category.

About WebbMason
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a combination of industry expertise, technology innovation, and superior customer service. Solutions include distributed marketing management (WM MarketingBench™), on-demand document printing (WM DocBuilder), online workflow management (WM Connect) and WebbMason Interactive, which provides website development, PURL design, search, email marketing, social media and data analytics. WebbMason has 20 sales offices and eight warehousing, distribution and fulfillment locations throughout the US. Learn more at http://www.webbmason.com.


Erin Winchester
Marketing Manager
410-785-1111 ext. 1237

Chas Kielt
On Demand Marketing


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: