WebbMason Expands Social Media Services

Partnership with Make Me Social Broadens Integrated Marketing Services

HUNT VALLEY, MD and JACKSONVILLE, FL – May 16, 2012 WebbMason www.webbmason.com., an integrated marketing solutions and services company headquartered in suburban Baltimore, today announced that it has expanded its social media marketing capabilities through formalizing its partnership with Make Me Social, a social marketing agency based in St. Augustine, FL. The agreement expands WebbMason’s social media services with capabilities that include social media strategy and policy development, content creation, and social media interaction management through blogs, major social networking sites such as Facebook, LinkedIn, Pinterest, Twitter and YouTube. The new WebbMason Social Media Services complement the existing social application, website and microsite development capabilities offered by WebbMason Interactive.

“Adding these services allows WebbMason to offer our clients new ways to reinforce their brand strategies and engage customers, and is a continuation of WebbMason’s long history of marketing innovation,” said Tony Abunassar, vice president of WebbMason. “The WebbMason Social Media Services offering strengthens our ability to deploy integrated marketing programs across social, digital and traditional marketing channels, from print and promotional items to interactive and web services to social marketing and relationship management.”

“Social, online and offline marketing are more than complementary, they are accretive; each is better in concert with the other,” said Josh Jordan of Make Me Social. “Social media leverages powerful word-of-mouth viral communication to increase sales, strengthen customer relationships, and keep a business top-of-mind as the go-to source for a product or service.”

Market Data Forecasts Rapid Growth of Social Media and Mobile Commerce

    According to “Social Media Statistics for Business 2012,” compiled by Cara Pring of The Social Skinny blog:

  • 36% of social media users post brand-related content
  • 2 out of 3 social media users believe Twitter influences purchases
  • 50% of people follow brands in social media
  • 75% of companies now use Twitter as a marketing channel

Sales via social commerce are expected to reach 30B dollars within five years according to “Turning ‘Like’ to ‘Buy:’ Social Media Emerges as a Commerce Channel,” a report from Booz & Company, a global management and strategy consulting firm. “As consumers around the globe spend more time on social media of all kinds, it is inevitable that some of their posts and comments relate to what they are going to do at the mall and what products they like. Many consumer-oriented companies have already responded to this shift by setting up Facebook fan pages or Twitter feeds. These can be great ways of engaging with and influencing customers, especially since the individuals on a social networking site are usually connected to other individuals whom they trust and respect.”

To learn how WebbMason Social Media Marketing can help your business, contact Jamie Bernier at jbernier@webbmason.com or 1-443-589-1448.

About WebbMason
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a combination of industry expertise, technology innovation, and superior customer service. Solutions include distributed marketing management (WM MarketingBench™), on-demand document printing (WM DocBuilder), online workflow management (WM Connect) and WebbMason Interactive, which provides website development, PURL design, search, email marketing, social media and data analytics. WebbMason has 20 sales offices and eight warehousing, distribution and fulfillment locations throughout the US. Learn more at http://www.webbmason.com.

Contact:

Erin Winchester
Marketing Manager
410-785-1111 ext. 1237
ewinchester@webbmason.com

Chas Kielt
On Demand Marketing
617-833-3649
chas@kieltondemand.com

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