Blue Cross Blue Shield Plan Sees Significant Increase in Health Partner Program Participation
HUNT VALLEY, MD March 14, 2012 – WebbMason (www.webbmason.com), an on-demand marketing solutions and services company headquartered in suburban Baltimore, today announced its client Highmark Inc., an independent licensee of the Blue Cross and Blue Shield Association based in Pittsburgh, won a Silver 2012 Gartner and 1to1 Media CRM Excellence Award in the Integrated Marketing Performance category for their Health Partner Program.
Highmark’s Health Partner Program is designed to help Highmark Medicare Advantage members navigate the health care system and help achieve better health and quality of life. Program participants receive ongoing education and proactive communications to improve members’ health and involve Health Partners in members’ care. Since the program’s inception in 2008, enrollment was gained through manual direct mail campaigns. After implementing an automated marketing program with the help of WebbMason in 2011, Highmark experienced a 500 percent increase in program enrollment.
“WebbMason’s multi-channel marketing expertise and portfolio of services were a key component in the success of Highmark’s Health Partner Program. The exponential increase in 2011 enrollment, exceeded our expectations,” said Cynthia M. Dellecker, senior vice president, Highmark Senior Markets and Health Plan Operations.
Highmark’s Health Partner program was honored for an integrated marketing campaign that maximized enrollment in the program. The Gartner and 1to1 Media CRM Excellence Awards spotlight excellence among organizations that take a customer-centric approach to improving business performance and have seen exceptional results from doing so. The award was presented today at the Gartner Customer 360 Conference in Orlando, FL.
“We are gratified to have the opportunity to partner with Highmark on a program that delivers business and societal benefits,” said Carol Wolicki, vice president of marketing at WebbMason. “WebbMason extends congratulations to the Highmark team for a proactive healthcare program and for using marketing technology to help achieve exceptional results. It is obvious why Highmark was selected from more than 65 CRM Excellence Award entries.”
About Highmark Inc.
Highmark Inc., based in Pittsburgh, is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Highmark serves 4.8 million members in Pennsylvania and West Virginia through the company’s health care benefits business and is one of the largest Blue plans in the nation. Highmark has 19,500 employees across the country. For more than 70 years, Highmark’s commitment to the community has consistently been among the company’s highest priorities as it strives to positively impact the communities where we do business.
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a combination of industry expertise, technology innovation, and superior customer service. Solutions include distributed marketing management (WM MarketingBench™), on-demand document printing (WM DocBuilder), online workflow management (WM Connect) and WebbMason Interactive, which provides website development, PURL design, search, email marketing, social media and data analytics. WebbMason has 20 sales offices and eight warehousing, distribution and fulfillment locations throughout the US. Learn more at http://www.webbmason.com.
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