First half of year sees increased adoption of the on-demand digital marketing management system
HUNT VALLEY, MD – August 1, 2012 WebbMason www.webbmason.com, an integrated marketing solutions and services company headquartered in suburban Baltimore, today announced that increased customer adoption of MarketingBench™, the company’s on-demand digital marketing management system. MarketingBench centralizes the management, customization, and delivery of marketing collateral, promotional items, point-of-sales displays, and other brand assets, making it easy for marketers to manage and control brand identity as well as provide self-service access to marketing tools when and where they are needed. The WebbMason platform is used by 1.5 million users at more than 800 companies across North America, the UK and Europe.
WebbMason signed 19 new MarketingBench customers during 1H2012, including: CEENTA, D.R. Horton, Fifth & Pacific Companies, James Hardie, Paragon Technology Group, Piedmont Healthcare, Pizza Inn, Rand Construction, Skanska, Sunrise Senior Living, Thomas & Betts and the United States Tennis Association.
Several WebbMason clients, including La Quinta Inn & Suites and OSI Restaurant Partners, LLC, expanded their MarketingBench implementations, adding new capabilities such as promotional item catalogs, customizable print catalogs, or other premium services.
WebbMason delivers software and services that help procurement and marketing professionals become more productive, more creative, and more strategic,” said Doug Traxler, executive vice president of sales and marketing at WebbMason. “WebbMason connects with our customers. We’ve proven that ongoing dialog and real partnerships with our clients spark innovations like our flagship on-demand digital marketing management system, MarketingBench; our on-demand document printing technology, WebbMason DocBuilder; and our online workflow management solution, WebbMason Connect.”
WebbMason’s solutions help marketers deliver consistent branding across all their internal and external audience touchpoints, ranging from personalized business communications and branded marketing materials to point-of-purchase displays and interactive, web-based marketing solutions.
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On Demand Marketing