Former InnerWorkings Executive, Dennis Fay, Named Vice President, Strategic Partnerships

BALTIMORE-January 23, 2012 WebbMason, an on-demand marketing solutions and services company headquartered in Hunt Valley, MD, has named Dennis Fay to its executive management team in the newly-created role of vice president, strategic partnerships. Fay, who has more than 20 years of print production, procurement and marketing supply chain management experience, is responsible for enhancing WebbMason’s global supplier network and product assortment. Under Fay’s leadership, WebbMason will introduce new processes to rapidly identify, qualify and sign new partners and implement new technologies to create industry-leading efficiencies for the benefit of partners and customers. Prior to joining WebbMason, Fay was vice president of operations at InnerWorkings, a print and procurement company started by Groupon founder Eric Lefkofsky.

Fay was hired to strategically right-size WebbMason’s supplier base and help provide a broader assortment of goods and services to clients and users of MarketingBench™, WebbMason’s on-demand digital marketing management system. MarketingBench is used by medium-to-large enterprises to streamline the management, customization, and delivery of print materials, promotional items, and other branded marketing and business products.

“WebbMason has a unique, two-part value proposition for partners: Unmatched brand equity based on nearly a quarter century of experience and a well-deserved reputation for flawless customer service, and significant, ongoing investment in our technology infrastructure that makes doing business with us easier and more cost efficient than our competitors,” said Fay. “Best of breed service providers and suppliers who share our commitment to excellence and innovation and understand that traditional sales and marketing channels have changed will benefit by working with us.”

“Dennis has an exceptional record of operations achievement in print production, digital media, ecommerce, logistics and procurement. This experience, coupled with core values of commitment to quality and customers, make him an ideal addition to our leadership team,” said Warner Mason, chief executive officer and chairman of the board of directors at WebbMason. “Our customers and partners will certainly see Dennis’s positive impact in the way they do business with WebbMason.”

Fay joined WebbMason from InnerWorkings where he was vice president, operations and general manager of the company’s ecommerce division, Before that, he held several positions over a 12-year period with Gannett, rising to vice president of production with the Gannett Healthcare Group. Fay earned an MBA at the University of Maryland and lives in Baltimore.

Become a WebbMason Partner

Providers of specialty print production and manufacturing services, premiums and promotional items, and custom manufacturers interested in partnering with WebbMason can contact Dennis Fay at 410-785-1111.

About WebbMason
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a combination of industry expertise, technology innovation, and superior customer service. Solutions include distributed marketing management (WM MarketingBench™), on-demand document printing (WM DocBuilder), online workflow management (WM Connect) and WebbMason Interactive, which provides website development, PURL design, search, email marketing, social media and data analytics. WebbMason has 20 sales offices and eight warehousing, distribution and fulfillment locations throughout the US. Learn more at


Erin Winchester
Marketing Manager
410-785-1111 ext. 1237

Chas Kielt
On Demand Marketing


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