WebbMason Debuts on Tampa Bay Business Journal List of 25 Largest Commercial Printers

December 9, 2013


By Mark Smith, Vice President of Sales, Florida

As the executive in charge of sales and operations in Florida, I am thrilled that WebbMason recently debuted on the Tampa Bay Business Journal List of 25 Largest Commercial Printers in the Tampa area. More than 90 companies were surveyed for the annual feature that ranks commercial printers by number of full-time employees working in Tampa area offices. Ranking among the top 25 employers in the Tampa commercial printing community is an important milestone and honor for WebbMason. Attracting and retaining clients requires a talented team that represents our company well, from sales through delivery and every step in between. Making this list is a validation of WebbMason’s values and value.Tampa Bay Business Journal

WebbMason has experienced steady growth since opening our Largo office in 2006. We have expanded our presence to include a 10,000 sq. ft. climate controlled distribution center where we offer warehousing and kitting and assembly services. We count among our clients some of the most best known companies in the Tampa area. These include Bloomin’ Brands, one of the world’s largest casual dining companies and whose portfolio of companies include Outback Steakhouse, Carrabba’s Italian Grill, and Fleming’s Prime Steakhouse & Wine Bar; PODS Enterprises, Inc., which revolutionized the moving and storage business with its self-service container service; financial services giant, Raymond James; and, World of Beer, an operator of 50 beer-centric taverns in 14 states. If you believe, as I do, that you are known by the company you keep, I’d say WebbMason has established itself as an integral part of the local business community.

WebbMason’s broad range of services is a major differentiator and a primary reason for the company’s success. The scope and quality of our offerings is why more than 1,200 clients in healthcare, hospitality, financial services, manufacturing, technology and other major industries have selected us for printing and a full range of multichannel offline and digital marketing services, including copywriting, graphic design, brand identity, web design and development, search engine marketing/search engine optimization, email marketing, social media management, promotional items, and tradeshow provisioning and support.

Clients choose and stay with us in no small part because of our dedicated, skilled people. WebbMason looks forward to continued business growth in Tampa and throughout Florida.

 

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A Second Helping of Thanksgiving

December 2, 2013


By Doug Traxler, Chief Development Officer and Executive Vice President, Sales and Marketing

I am fresh from a long Thanksgiving weekend spent with family and friends, and hope that you also enjoyed time with people you care about. The WebbMason team continues to give thanks this morning. I am not just referring to the leftover turkey sandwiches many of us packed for lunch today. We are starting the new week with some great news: WebbMason once again topped the charts of Print Solutions magazine’s annual Leading Distributors issue in several categories based on 2012 revenue. Print Solutions is published by the Print Services and Distribution Association (PSDA), an industry group whose members comprise a broad network of supply chain partners representing approximately 1,000 companies with more than $5 billion in combined annual sales. In other words, PSDA represents the best of the best in the commercial printing and marketing services industry.

WebbMason placed first in the Commercial Printing category and is the second largest distributor across all categories. WebbMason also finished among the Top 10 in the Marketing and Creative Services and Technology Services categories. You can access the 2013 Leading Distributors issue of Print Solutions here.

Among all PSDA members nationwide, WebbMason is the:

– #1 Seller of Commercial Printing
Print Solutions Aug 13 cover

– #2 Distributor across all categories

– #2 Seller of Direct Mail

– #2 Seller of Labels and Tags

– #2 Seller of Promotional Products

– #2 Seller of Traditional Products

– #5 Seller of Marketing and Creative Services

– #9 Seller of Technology Services

WebbMason is proud to once again secure sales leadership positions in every applicable category. Given the number and quality of fellow PSDA members considered for the annual survey, WebbMason’s performance is a significant accomplishment. Our success is the result of hard work from every member of the WebbMason team; clients who truly partner with us; and our commitment to innovation in services, products and technology.

WebbMason’s investments over the past several years succeeded in transforming the company into a complete marketing services and technology provider. Interactive services and our marketing management software – MarketingBench – are WebbMason’s fastest growing offerings. Adoption by traditional print and promo clients has been terrific. We are their comprehensive, multichannel marketing resource. And interactive services such as web design and development have been a major point of entry for new clients.

In closing, if you are a WebbMason client, thank you for your business; if you are a colleague, thank you for your contributions; if you are a partner, thank you for helping us become the top distributor in the country. And thanks to everyone for reading.


Why Does My Logo Look Different? 3 Things to Help Digital Marketers Find Their True Colors

October 30, 2013

By Eric King, VP Operations, WebbMason Commercial

With apologies to quirky 80s pop queen, Cindy Lauper, the “true colors” used to support or even define a brand might not translate into various media – print, digital, billboards, three-dimensional items – the way they were intended. This is problematic. To understand the importance color plays in shaping the identity of a brand, try this quick test. Ask the next group of women you see what company’s products are packaged in “little blue boxes”, or ask just about any guy in the Plains states who makes the big green tractors. You are very likely to get the answers Tiffany and John Deere without much thought (and usually accompanied by a smile).

According to design website Color Matters (www.colormatters.com), “80 percent of visual information that we take in is related to color” and that is perhaps why the connections between emotion, color and brand are so intrinsically linked.

The availability of cheap and easy digital printing has made many digital-native marketers unaware of the basics of color management for printed items. Below are three things every marketer should understand to significantly improve the color consistency of their printed projects.

1)      Color Management (What is the Pantone Matching System?)

Printing Color swatches

The Pantone Matching System (PMS) is an internationally recognized system for specifying colors. By assigning a numerical value to each unique hue, marketers and printers can maintain consistency across different media, printing processes, and even geographies. Most seasoned marketers can tell you their brands’ PMS color off the top of their head as it becomes a very important element for maintaining brand integrity.

 2)      Spot Color vs. Process Color: What’s the Difference?


To professional printers, all colors of a printed piece are defined as either “process” or “spot.” Each is created in a different manner and each can produce different results.

  • Process color uses half-screen dots of colors to create the illusion of solid colors to the human eye. Often called 4 Color (4/c) printing, Process color screens a specific percentage of each of the four color inks – cyan, magenta, yellow and black, (usually abbreviated “CMYK”) onto a surface.
  • Spot Color is produced by pre-mixing ink pigments, in appropriate quantities. Think about mixing yellow and blue paint to get green in grade school. Spot color is created in a similar, although much more precise, manner. Once mixed, the finished spot colors are then applied to your project.

3)      Coated, Uncoated and Matte Finishes


The texture of the media you are printing on can affect the way ink is absorbed, and subsequently, appears to the eye. By adding a suffix letter to PMS colors, you can determine how it will look on a certain media. Those letters are C (coated), U (uncoated) and M (matte).

WebbMason has helped simplify the process of maintaining brand and color consistency across all platforms with the introduction of MarketingBench 2.0, the marketing automation platform for digital and traditional channel management. You can learn more about how MarketingBench can help you produce more effective and more efficient results here.


WebbMason blows away Chicago

November 16, 2012

Chicago, Illinois is not only famous for being Obama and Oprah’s hometown, but also for being the third largest city in the world (and also the windiest!) However, due to a recent connection from WebbMason and ChamberPlus+, Chicago has more to be famous for—in our office at least.

That’s because ChamberPlus+ and WebbMason have recently joined forces to give local Chicago businesses big business discounts. Both ChamberPlus+ and WebbMason ensure high levels of service for a very low cost. As Jerry Roper, president and CEO of Chicagoland Chamber of Commerce, noted, “Products and services offered by our members, like WebbMason, help control bottom-line expenses while we all work on driving an increase in top-line revenue.”

Thanks to Frank Ignatius, account executive, WebbMason has been selected as a business service provider in the Chicagoland Chamber of Commerce ChamberPlus+ program, and will service more than 1.3 million local employees in the association’s market area. Ignatius will oversee the ChamberPlus+ program from the WebbMason’s Naperville, Illinois, office. WebbMason joins other national companies in the ChamberPlus+ program, including Office Depot, Virgin America, and UPS.

As part of the program, WebbMason is offering other Chamber members a 15 percent discount (in addition to their lowest negotiated rates) on business cards, brochures, letterhead, signage, banners, direct mail, and all other printed items.

The Chamber has also invited WebbMason to advertise its member-exclusive print pricing as well as its other services to the ChamberPlus+ community via its website.  (That’s the WebbMason banner ad at the top of this post.)

If your business is in the Chicago area, try not to get blown away—and also don’t forget to join ChamberPlus+ so you can take advantage of the great programs the Chamber sponsors, including those being offered by  WebbMason.


PSDA Rankings Affirm WebbMason’s Continuing Market Leadership

October 1, 2012

WebbMason once again topped the charts of Print Solutions magazine annual rankings in several categories based on 2011 revenue. The magazine is published by the Print Services and Distribution Association (PSDA), an industry group whose members comprise a broad network of supply chain partners representing nearly 1,000 companies with combined annual revenue of more than $5 billion in combined annual sales.

Among PSDA nearly 1,000 members nationwide, WebbMason is:

  • The #1 Seller of Commercial Printing
  • The #2 Distributor across all categories with $92.5M in sales
  • The #2 Seller of Labels and Tags
  • The #3 Seller of Promotional Products
  • The #3 Seller of Paper-Based Forms

While we’re thrilled to be among the best of the best, what’s truly important are the reasons that underlie WebbMason’s success: customer-centricity, innovation, and value.

The Marketing Innovation Center™ @ WebbMason is a perfect example of market leadership and the company’s investment in people, processes and technology to bring to market top-quality products and services that are surpassed only by the value they deliver.

The Marketing Innovation Center™ @ WebbMason

As an integrated marketing solutions and services company, WebbMason understands that today’s marketing channels have their own set of rules. Each one demands special technology and expertise. Those discrepancies make it harder for marketers to develop solutions across disciplines. The Marketing Innovation Center @ WebbMason defies this trend. It breaks down barriers between marketing silos to facilitate understanding and synchronicity across them. The employees who workin the Marketing Innovation Center @ WebbMason drive our integrated marketing and web strategies effort, as we continually aim to become an extension of our clients’ marketing teams. The business cards found in this space say “WebbMason,” but these employees really wear the same color jerseys as our clients.

Another proof point of our innovation is MarketingBench™, WebbMason’s on-demand digital marketing management system, allows sales and marketing teams, local and remote employees, channel partners, franchisees and business partners to have fast and easy access to an entire brand library – or only appropriate portions. MarketingBench streamlines the acquisition, customization, and delivery of promo, print, and other materials and is used by 1.5 million users at more than 800 companies to streamline ordering, centralize procurement, track marketing and print materials in real time, and create documents online 24 hours a day, seven days a week.

Perhaps the most important number of all is 315. That’s the number of dedicated WebbMason employees working in offices across the country. At the end of the day, it’s their expertise and commitment that WebbMason a success by ensuring that our clients are successful. Yay Team, WebbMason!

 

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