5 Ways to Make Your Print Materials Unlock Interactive Dialogue

by Doug Traxler

Good ol’ Dr. Seuss once said, “Why fit in when you were born to stand out?”

Sure, it’s a cliché—but, come on, he’s right! Why hand someone a business card – or any other printed piece – with only your brand information on it when you can easily design it to open an interactive connection?  With QR codes, personalized URLs or generic URLs (PURLs & GURLs), it’s easy.

Here are 5 ways to turn print into interactive dialogue:Image

  1. Make your business cards do more work. Add a QR code to your business cards so you can drive prospects to your corporate blog, Facebook page, LinkedIn profile or website content. Or, use it to give away free information or drive prospects to a microsite where they can sign up for a special offer.
  2. Give your brochures greater longevity. Putting something in print makes it permanent. With that being said, many printed materials, unfortunately, have an expiration date. Adding a QR code can make these materials last longer, as you can update the sites connected to the code.
  3. Reach new generations with storefront or point of purchase materials. QR codes can attract a younger and more tech-savvy clientele, as nearly 30% QR code users are from 18 to 34 years old (PitneyBowes).
  4. Increase the credibility of your fliers, handouts and white papers. QR codes are fast and function. You can easily show customers common print materials – product reviews, customer testimonials, fact sheets and FAQs — in a matter of seconds.
  5. Turn envelopes into personal messages. Instead of sealing with a kiss, seal your envelopes with a QR code which drives them to a personalized thank you video or a discount offer. You could also connect the code to a microsite that explains what is in the envelope. This will make your message unforgettable.

Dr. Suess encourages you to stand out—and so do we! Read more about WebbMason’s approach on QR codes here: http://www.webbmason.com/marketing-solutions/#/reaching-the-next-level-integrated-marketings/cross-channel-marketing-campaigns/

If you want a copy of our white paper, “Turn Common Print Materials into Powerful Cross-Media Marketing Experiences,” send a request via email to Erin Winchester at ewinchester@webbmason.com

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