The way people consume information and share ideas and opinions has undergone more advances and change during the first decade of the 21st century than during the entire 20th century. The Internet – and specifically Social Media – have been at the heart of this change.
Stop to consider that Facebook had 845 million users going into 2012 and experts project that number to reach 1 billion by year’s end. Social business networking site, LinkedIn, which has 161 million members in more than 200 countries and territories, adds 2 new members every second. It’s hard to overestimate the way these and other social media companies facilitate and shape communication. In the unlikely event that you missed this news flash, Facebook’s $16B IPO on Friday will be the largest in the history of the technology industry and the third largest ever.
Many of our clients are in the midst of dealing with the impact of social media on their companies. Today WebbMason took another step in responding to our clients’ needs. By formalizing our partnership with Make Me Social, a social marketing agency we have used for our own social media efforts, we have expanded our social media services for our clients. The new services are strategic by nature, providing services that support our customers’ efforts to enhance brand equity, engage existing customers and secure new ones. The new capabilities include social media strategy and policy development, content creation, and social media interaction management through blogs, major social networking sites and viral video sites such as YouTube.
Working in conjunction with WebbMason Interactive, these services strengthen our ability to deploy integrated marketing programs across social, digital and traditional marketing channels, and, we hope, continue to set us apart from the competition.
And, the great news is: we already have customers using the social services successfully. We hope many more of you will rely on us to assist you in this area.
To view the news announcement on our website, go here: WM Social Media Services