It was announced today, that WebbMason’s client Highmark Inc., an independent licensee of the Blue Cross and Blue Shield Association based in Pittsburgh, won a Silver 2012 Gartner and 1to1 Media CRM Excellence Award in the Integrated Marketing Performance category for their Health Partner Program.
Highmark’s Health Partner Program is designed to help Highmark Medicare Advantage members navigate the health care system and help achieve better health and quality of life. Program participants receive ongoing education and proactive communications to improve members’ health and involve Health Partners in members’ care. Since the program’s inception in 2008, enrollment was gained through manual direct mail campaigns. After implementing an automated marketing program with the help of WebbMason in 2011, Highmark experienced a 500 percent increase in program enrollment.