New Research Shows Readers STILL Prefer Print! No Kidding!

“Oh come on,” you say. “That’s so self-serving.”

Darn right.  We are, after all, a print company.  But that doesn’t discount the fact that many folks, myself included, still like to read from a surface that we can scribble on, fold back the corners of, and insert yellow stickies on top of.  And now there’s some research that supports that notion.

OK. OK. It’s from an organization that ‘likes’ paper:  Two Sides is a non-profit organization that works for responsible use of paper products.  Nevertheless, the research it did and announced today in the WhatTheyThink newsletter indicates that “70 percent of Americans say they prefer to read print and paper communications” over “reading off a screen.”   That includes “69 percent of 18- to 24-year-olds.”

Click here if you’d like to read more.


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