We’ve been focusing the blog on franchise marketing a lot lately, largely due to the fact that franchise marketing is a main component of what we do here at WebbMason.
That said, it isn’t just important for franchises to market themselves, but in order for more people to start those businesses, the concept of franchising as a whole has to be marketed and represented.
The International Franchise Association (IFA) is an organization whose mission is:
“…to protect, enhance and promote franchising through government relations, public relations and educational programs.”
As members of IFA, we know they are always proactive to promote franchise business growth,with one of the most recent examples being the 2011 Public Affairs Conference. Over 500 IFA members gathered in DC “to lobby Congress for pro-growth policies to help franchise business owners do what they do best-create jobs that the country so desperately needs.”
The major franchise-related issues addressed at the conference included:
- Health Care Reform
- Franchise Ownership Among Veterans
- Credit Access
- Promoting Franchising as an Economic Powerhouse
WebbMason works with franchises of all shapes, sizes and industries, and we see first-hand, every day how beneficial these types of organizations are to the communities they operate in. To learn more about the issues discussed at the conference, click here.
Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.