Franchising: Not Just for Fast Food Anymore

WebbMason will be hosting their next webinar for Hospitality Franchises on September 28th.

For more information, click here.

In the current economic climate, it is hard for many long-standing businesses to stay afloat. With closings and bankruptcies increasing nationwide, you would think that starting a new business in the middle of this would be impossible. However, some passionate business owners have found a way to continue opening new businesses, despite the terrible economy.

Their answer, as you may have guessed, lies in franchises.

With over 6,000 franchise concepts within 40 industries currently being sold in the United States, it is quite possible for an individual to find a business that matches their passion and their pocketbook.

Franchising is an affordable way for people to start a business that fits their interests and their desires. Smart investors, looking for new projects during this rocky time, have turned to franchises, which have a failure rate of less than 5%. No other form of business can claim that level of success right now.

Franchisors need to take advantage of the current climate to reach out and find franchisees in the wave of potential owners that lack the funding to start a business from scratch. On the back of this sudden interest in franchise businesses, a second trend has also emerged.

The hottest franchises today include in-home care, childcare and education, repair and maintenance, pet care, as well as health and wellness.  In-home care provides support to the elderly, both independent living and assisted care.

Nearly every industry out there has franchising opportunities. So, while it is true that there has never been a better time to find a franchisee, it is also true that competition is going to increase, rapidly. It’s a good thing that MarketingBench is here to help.


Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.


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