View from the Inside: docBuilder Marketer Talks about Her First Product Rollout Experience

I consider myself a marketing professional. At WebbMason, I collaborate with a team of talented individuals to promote products/services and support a national sales team. I face the same challenges as any other marketing professional – maintaining the integrity of a brand, meeting budget goals, responding to the needs of very talented and slightly demanding sales people (I’m allowed to say that, I used to be one) – and the overall need to do more with less. There’s less time to be proactive, more pressure to improve ROI, fewer resources at my disposal, and higher expectations for greater results.

But I have to admit, I love it!

In early 2011, I accepted the role of Product Marketing Manager with WebbMason, after six years with the company. Since then my energy has been focused on launching the newest feature of WebbMason’s MarketingBench platform, a web-to-print application, later named “docBuilder”. In May, docBuilder entered its “beta” phase, which in essence meant that our development team felt that it was ready to be taken for a spin, and that I and a select group of customers were allowed to test-drive it. In terms of performance, it handled well, but we had to take a look under the hood from time to time and make adjustments. The feedback from the beta customers was extremely helpful in identifying areas for improvement and applications for use. By July we had an on-demand document printing technology that we could take to market.

It has been an incredible experience to champion a product, begin to see it take shape, have it be embraced by our sales team for its potential and eventually adopted by our customers for its value. Our first product rollout was to The College Board, an organization that helps to prepare and connect students to higher education. Fiona Yung, assistant director, stated, “From my first experience with docBuilder, I recognized its value. With the easy-to-use interface, I was able to build my documents… in a virtual environment.” What does she mean “build” a document, you ask?

I will spare you the sales pitch, but in a nutshell, docBuilder gives the marketing professional like myself the ability to create, print and distribute professional documents – sales proposals, account reviews, marketing collateral, the dreaded RFP (think the stuff you have to run to-and-from the expensive retail copy shop in the rain for) – on-the-fly, without ever leaving one’s desk. Best of all, it saves my colleagues and I lots of time and precious budget dollars. If you would like to learn more about how WebbMason docBuilder is giving organizations a head start with an all-in-one solution for controlling the cost and quality of their outsourced printing, visit

For a demonstration of its capabilities, check out the video below:


Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.


One Response to View from the Inside: docBuilder Marketer Talks about Her First Product Rollout Experience

  1. […] a follow-up to last week’s press release and blog post about the development of WebbMason docBuilder, we will be hosting a webinar outlining the details […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: