Franchise Marketing Wrap-Up

WebbMason will be hosting a FREE Webinar on Franchise Marketing Automation on July 12th. To register, click here.

Leading up to our Franchise Marketing Webinar on Tuesday, we’ve been writing about some of the most basic concepts in the field. This entry will summarize that knowledge, and provide a good primer before the official webinar.

We began by describing some of the perks and benefits that franchisees can take advantage of when launching a new store in a corporate chain. The large corporate advertising budgets and existing brand awareness can be blessings for a store in a new area, even if that structure can limit a store’s individuality.

The following week, we explained how you can take advantage of social media, the new word of mouth, to build a local following. Sites like Facebook, Foursquare, and SCVNGR can establish corporate chains, individual stores, and brand new franchises. We also described how the concept of word-of-mouth-marketing has transitioned into these new tech platforms, and how the prevalence of smartphones can impact sales. We ended the week by pointing out the fact that extracting an individual store from the chain may not be the best move.

Maintaining a conceptual image of the industry as a whole is crucial for any business. We helped build that image last week, with a retrospective on the Top 500 Franchise Restaurants. These can be beneficial examples of what works – and what doesn’t work – in the restaurant industry.

Finally, we suggested that trendy marketing strategies like social media, QR codes, and mobile blasts can be very effective in the right hands, but aren’t the best choice for every business. We also addressed the controversy surrounding Groupon and other similar coupon sites. It is up to each owner to decide whether or not risky coupon ventures are worthwhile, but the payoffs can be big under perfect circumstances.

Our free webinar on franchise marketing automation takes place on Tuesday, July 12th. There is still time to register, and with nothing to lose, there is no reason to miss it. Click here to register, and join us on Tuesday for more information!

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Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.

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