Mobile Marketing: King of the Hill

You may have thought that marketing was all about social media these days. Despite the massive industry shift in that direction though, mobile is still king. One statistic that gets thrown around too frequently is, “Smartphones will outsell desktop PCs by 2011.” This shocking quote has a few pieces of flawed logic behind it (such as not including the growing popularity of laptops, netbooks, and tablet computers), but it does make a valid point. Very few people in key demographics are walking around without smartphones, and that means that good marketers are going out of their way to come up with the latest and greatest way to end up on top.

Augmented Reality was the first tech breakthrough to grab marketer’s attention. High-end phones owners could simply point their phone’s camera around and see ads, user reviews, and navigation directions “projected” directly onto the world around them, through the phone’s screen. While this was a visually appealing and flashy tactic, the phones capable of this technology were not as widespread as marketers would have liked. This led to the dramatic increase in QR codes, which almost any modern camera phone can read.

Now, both of these tactics are simply pieces of larger campaigns, utilizing mobile technology for everything from mobile web to check-in apps like Foursquare, and everything in between. A Paratus Communications blog highlights several (more accurate) statistics about mobile ad growth. Some of the more significant ones are included below.

  • One half of all local searches are performed on mobile devices.
  • 50% of Twitter’s 200 million users take advantage of Twitter mobile.
  • 84% [of survey respondents] said they look for local retailer information via mobile internet.
  • 71% learn about a product or service after seeing an ad.
  • 68% find the best price for a product or service.
  • There are 5.3 billion mobile subscribers worldwide with fastest growth coming from China and India.
  • 6.1 trillion text messages were sent worldwide in 2010 and is still considered the ‘king’ of mobile messaging.

These numbers make one thing clear: Mobile isn’t going anywhere but up.

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Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.

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