Top 5 Advisements for 2011 (Part 2)

If you want to see our advicesments for 2011 that didn’t quite make the Top 3, click here. If you read our previous post though, here is what we rank highest for 2011:

3. Create and Sell an Instant Product.

This is a piece of advice we’ve seen pop up in a handful of places at the start of the year, and it’s a good one.

  1. Spend a day (two days tops) to figure out the components of your perfect customer is.
  2. Figure out what product that customer would most likely want to buy.
  3. Create the product, and put it up for sale.

Now, depending on what your industry is, this could take a matter of hours (if you our focus is services, consulting or logistics) or a bit longer (if you market physical products), but the concept can work as a discussion exercise as well. This strategy allows a company to test out a market idea (and potentially profit from it). It also allows a company to determine how creative, knowledgable and flexible they are in their industry, as well as identify and streamline gaps in their workflow process in real-time, In truth, what do you have to lose?

2. Avoid Cheap, Unethical Shortcuts.

2011 has started with questions about tone when sharing a point or opinion, and will likely continue to be a talking point throughout the year. It is easy to win hits and click-counts by filling a blog with accusatory, offensive, and controversial discussion. However, those counts will be short-lived, and you will be left with a bad reputation that may be hard to get rid of. The best way to win over long-term return readers (who are all potential customers), is with steady, consistent, and knowledgeable writing. This applies both to the virtual, and the print sector.

1. Grow Your Marketing Strategies.

You may have noticed that we harp about consistency a lot. In fact, we mentioned it about two sentences ago. We’ll stress this point though: consistent marketing does not mean you are allowed to stop being creative! Your strategies need to play off of each other, and include similar themes and ideas, but consistency does not mean a lack of variety. The new year is a good time to win new customers, and that can easily be done with a variety of strategies, especially those you haven’t used before. It may seem obvious, but different techniques attract different customers. If you have mastered newspaper ads, it’s time to try mobile ads, or internet banners, maybe even social media. The important thing is to branch out into many different strategies and fields. If you cast the biggest net, you’ll catch the most fish, right?

If you are a consistent reader of this blog series, you may have thought of many of these already. Or perhaps they have been on your to-do list in the past, and these recent posts have served as a reminder. Either way, use these as part of your thought process when considering your long-term plans, but don’t be afraid to reconsider if some of these ideas do not pan out.

Whatever path you take, we hope your year is profitable and that you share it with us.


Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.


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