Top 5 Advisements for 2011

By now, we have established the dangers of relying on start-of-the-year predictions to define your annual campaigns. However, there is probably a sub-section of our readership that either 1) Didn’t read our posts last week, or 2) Didn’t agree with our posts last week.

For that reason, we want to flip the coin over and offer our readers some concepts we think you should consider in the upcoming months (because, if there is one thing this blog is full of, it is opinions and ideas). However, our information is based on industry analysis and expertise, and not a crystal ball. So we refuse to offer “predictions,” which is why the full title of this list is specifically called the “Top Five Predictions Advisements for 2011″:

5. Avoid Diving into Social Media without Aiming for Your Target.

Don’t think that it’s too late to join the social media frenzy, if you haven’t already. There is plenty of profits to go around. However, it is important that you take time to strategize and plan before immersing yourself in things like the Twitterverse. Social Media, like any other campaign, requires significant planning, research, and expert guidance. Throwing out random tweets and unprofessional Facebook profiles is not going to help your ROI (and, in fact, can actually hurt it). Make sure that when you dip your toes into the ‘social pool’, you already know how to swim (or have someone to teach you).

4. Remain Consistent.

We don’t really have to say this again, do we?

This advice will always hold true. While you don’t want to go into the post-holiday season with the same campaign you used in November, it’s important to transition from one strategy to the next. Acknowledge the past, maintain strong elements, focus on what works, but don’t forget about what didn’t work.

Join us on Friday, for the last three pieces of advice for the coming year.


Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.


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