An Alternative to Social Networking: Networking Socially

With our recent posts discussing social media and franchises, we didn’t want to overlook another proven method for networking with members of the community, which is going out and networking with members of the community.

Social media is clearly the next wave (many might say, the current wave) of reaching out directly to the consumer and the public as a whole, but much like those who haven’t adopted social media at all into their outreach strategy, an organization should not pigeonhole their marketing efforts for any reason (except for ROI, of course). A well-developed and diverse marketing strategy has the ability to create a well-developed and diverse client list.

For example, Webb Mason does outreach across the country through pages on Facebook, Twitter, LinkedIn and YouTube, as well as a website. However, because not all people choose or prefer to communicate through these channels, the company also participates in events like the Baltimore Business Journal’s 2010 Fall Business Growth Expo. An annual event in Hunts Valley, Maryland (home of the Webb Mason headquarters), forums like this are an outstanding way to connect with potential and future clients, colleagues and employees in the local community.

In general, the newest capabilities of interacting shouldn’t be viewed as alternatives – but rather, additions – to methods that have been proven to work for generations before this.


Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the United States, helping marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation.

Headquartered in Hunt Valley, Maryland, WebbMason has 20 sales offices throughout the United States.


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