Consistent marketing is the only valuable form of marketing.
Some marketing is not better than no marketing at all.
If you’re hoping that by using some marketing you’ll reach your audience as effectively as you would like to, then your marketing will only be as effective as the idea that you can simply hope customers will come to your business. Marketing needs to be consistent and entails timely, steady and unswerving campaigns that allow your customers and prospects to immediately recognize you and remember you when it’s time to buy, renew, or recommend to others.
There are a few challenges in reaching that goal. Like we wrote about in our last post, most if not all of your marketing material will require approval from your franchisor. This is because you need to have brand uniformity while still maintaining franchisee independence. Plus, there is the issue of brand message regulation while still targeting your local business community. Quality Consistent Marketing will be your best solution here.
QCM will allow you to perform consistent marketing. A successful marketing campaign will involve three things: brand image, the product or service and consideration of your target audience. While keeping those key ideas in mind, remember that a successful campaign does not necessitate a lot of money being spent. An effective campaign can be relatively inexpensive and still deliver quality results.
QCM marketing strengthens the brand image and leads to positive business growth. Your franchise will see consistency regarding customer service, operations, logo usage, advertising campaigns and quality control systems. Marketing is a thick thread that will run through all of these elements. Keep your images clear, your brand message strong and steady and watch your customer base expand and your profits grow.