Digital AND (Not Versus) Traditional

A hot debate in the marketing world is digital vs. traditional. What slice of the marketing budget pie should be cut for conventional media such as direct mail and printed brochures, and what slice should be cut for strategies such as social media and search engine optimization?

Most people frame this conversation as some kind of battle, a war that has to be won by either side. It’s not a battle. In fact, the two sides (traditional and digital) work best when they join forces in a compelling, branded, multimedia way.

Watch as a handful of brand marketers explain how their marketing spends have shifted in order to better capitalize on the ever-growing array of digital opportunities:


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