Promotional Products: Think Beyond the Item

On April 22, we “got fresh” and turned our headquarters in Hunt Valley, Md., into a showcase of creative promotional products. We cleared space for our preferred suppliers to display and discuss new items, trends and marketing concepts in the $19 billion promotional products industry.

The “Get Fresh” event—the first of its kind held by WebbMason—drew 107 attendees. Business leaders saw, touched and squeezed a vast number of products adorned with printed logos, taglines, photos and other branding elements.

Promotional products are an ideal way to get your brand noticed, motivate and reward employees, and generate higher sales.

Here’s a quick tip that will help you select a promotional products provider: Pick a company that emphasizes packages and programs rather than the products themselves. Anyone can buy a mug and slap a logo onto it. To better distinguish you company, consider your company’s tagline, marketing themes and upcoming events, as well as how your promotional idea can tie into other media you use.

As always, we’re here to help.


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