WebbMason Launches Cross-Channel Marketing Automation Platform: MarketingBench 2.0

December 24, 2013

Provides Digital and Physical Marketing Creation, Sourcing, Deployment and Measurement on a Single Platform HUNT VALLEY, MD – September 30, 2013 – WebbMason (www.webbmason.com), an integrated marketing solutions and services company headquartered in suburban Baltimore, today introduced MarketingBench™ 2.0, a marketing automation solution for the creation, sourcing, deployment and measurement of integrated marketing programs. MarketingBench 2.0 fills a void in first-generation marketing automation products: the ability to centrally manage print collateral, promotional items and event promotion in addition to digital marketing. MarketingBench 2.0 is delivered as a software-as-a-service (SaaS) application for easy deployment and rapid scalability. MarketingBench 2.0 is ideal for complex marketing ecosystems such as franchise operations, retail chains, field marketing organizations and partner marketing programs where ensuring timely fulfillment and brand consistency can be challenging. Cross-channel marketing is also essential to certain regulated industries such as healthcare and financial services where printed materials are required or highly desirable. “The central principle of cross-channel marketing is engaging the customer through the right channel at the right time. First generation marketing automation solutions focus on digital channels – mainly email and social. MarketingBench 2.0 is truly multi-channel and cross-channel,” said Doug Traxler, Chief Development Officer and Executive Vice President, Sales and Marketing for WebbMason. “MarketingBench 2.0 automates the integration of physical marketing programs and assets such as direct mail, brochures and point-of-purchase displays, and digital marketing into a unified campaign.” Williamson-Dickie Manufacturing Company, a global workwear company, is a long-time WebbMason customer and an early adopter of MarketingBench 2.0. “Our brands are available in more than 100 countries through company owned stores, specialty shops in retail partner locations, and ecommerce sites such as Amazon.com and Dickies.com,” said Matthew McCartin , Chief Marketing Officer, Williamson-Dickie Manufacturing Company. “MarketingBench 2.0 gives us the ability to rapidly customize, deploy, and manage cross-channel marketing campaigns for all distribution channels while maintaining a consistent brand image and controlling costs. WebbMason is a strategic partner and MarketingBench is a game-changer.” Cross-Channel Marketing Suite Critical to Customer Insight Multi-channel integration is the critical fourth and final phase of Online Marketing Suite Adoption, according to Forrester Research, Inc. In CI Professionals: Plan For the Future of Cross-Channel Marketing (April 26, 2013), senior analyst James McCormick writes: “During this stage, organizations establish bidirectional data integrations between online and offline marketing systems, craft a single enterprise contact strategy, and develop multi-channel processes and measurements. For example, a retail bank evaluates campaigns based on both online and offline behaviors by integrating website visitor activity with offline transactional and CRM data.” The ultimate goals and success factors of multi-channel integration are marketing to the customer, not the channel, and consistency across all touch points. MarketingBench 2.0 Features:

  • Centralized Marketing Resources: MarketingBench 2.0 enables end-users to track and manage marketing asset inventory and provides access to WebbMason’s Preferred Supplier Network of global, best-in-class supply chain partners.
  • Cross-Channel Reporting: All key metrics and project data are summarized in reports accessed by administrative users. MarketingBench 2.0 includes a variety of pre-configured reports, which can be customized to meet specific requirements.
  • Channel Profiles: Provides a complete view of internal and external locations supported by marketing such as departments, branches, and sales and distributions partners. Profile data includes logistics, floor plans, marketing collateral consumption and inventory and campaign history. Profiles can be customized to industry and business models.
  • Promotions: Administrative console that defines the types and quantities of marketing materials and programs for event-driven and seasonal promotions. A real-time progress bar indicates open orders and generates the output for fulfillment when the promotion has ended.
  • Project Manager: Automates the acknowledgement, tracking and fulfillment of requests from internal and external constituents.

Complete Lifecycle Support and Marketing Services MarketingBench 2.0 is an integrated software suite developed by WebbMason, and provides direct professional services (consulting, systems integration, data services), technical support, and user training through dedicated teams. Clients can also access WebbMason Interactive for web design and development, email marketing, social media, and SEO/SEM services. Mail house, fulfillment, design and other off-line marketing services are provided through WebbMason.

About WebbMason Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a combination of industry expertise, technology innovation, and superior customer service. Solutions include distributed marketing management (WM MarketingBench™), on-demand document printing (WM DocBuilder), online workflow management (WM Connect) and WebbMason Interactive, which provides website development, PURL design, search, email marketing, social media and data analytics. WebbMason has 20 sales offices and eight warehousing, distribution and fulfillment locations throughout the US. Learn more at http://www.webbmason.com.

Contact: Erin Winchester Marketing Manager 410-785-1111 ext. 1237 ewinchester@webbmason.com Chas Kielt On Demand Marketing 617-833-3649 chas@kieltondemand.com

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WebbMason Debuts on Tampa Bay Business Journal List of 25 Largest Commercial Printers

December 9, 2013


By Mark Smith, Vice President of Sales, Florida

As the executive in charge of sales and operations in Florida, I am thrilled that WebbMason recently debuted on the Tampa Bay Business Journal List of 25 Largest Commercial Printers in the Tampa area. More than 90 companies were surveyed for the annual feature that ranks commercial printers by number of full-time employees working in Tampa area offices. Ranking among the top 25 employers in the Tampa commercial printing community is an important milestone and honor for WebbMason. Attracting and retaining clients requires a talented team that represents our company well, from sales through delivery and every step in between. Making this list is a validation of WebbMason’s values and value.Tampa Bay Business Journal

WebbMason has experienced steady growth since opening our Largo office in 2006. We have expanded our presence to include a 10,000 sq. ft. climate controlled distribution center where we offer warehousing and kitting and assembly services. We count among our clients some of the most best known companies in the Tampa area. These include Bloomin’ Brands, one of the world’s largest casual dining companies and whose portfolio of companies include Outback Steakhouse, Carrabba’s Italian Grill, and Fleming’s Prime Steakhouse & Wine Bar; PODS Enterprises, Inc., which revolutionized the moving and storage business with its self-service container service; financial services giant, Raymond James; and, World of Beer, an operator of 50 beer-centric taverns in 14 states. If you believe, as I do, that you are known by the company you keep, I’d say WebbMason has established itself as an integral part of the local business community.

WebbMason’s broad range of services is a major differentiator and a primary reason for the company’s success. The scope and quality of our offerings is why more than 1,200 clients in healthcare, hospitality, financial services, manufacturing, technology and other major industries have selected us for printing and a full range of multichannel offline and digital marketing services, including copywriting, graphic design, brand identity, web design and development, search engine marketing/search engine optimization, email marketing, social media management, promotional items, and tradeshow provisioning and support.

Clients choose and stay with us in no small part because of our dedicated, skilled people. WebbMason looks forward to continued business growth in Tampa and throughout Florida.

 


A Second Helping of Thanksgiving

December 2, 2013


By Doug Traxler, Chief Development Officer and Executive Vice President, Sales and Marketing

I am fresh from a long Thanksgiving weekend spent with family and friends, and hope that you also enjoyed time with people you care about. The WebbMason team continues to give thanks this morning. I am not just referring to the leftover turkey sandwiches many of us packed for lunch today. We are starting the new week with some great news: WebbMason once again topped the charts of Print Solutions magazine’s annual Leading Distributors issue in several categories based on 2012 revenue. Print Solutions is published by the Print Services and Distribution Association (PSDA), an industry group whose members comprise a broad network of supply chain partners representing approximately 1,000 companies with more than $5 billion in combined annual sales. In other words, PSDA represents the best of the best in the commercial printing and marketing services industry.

WebbMason placed first in the Commercial Printing category and is the second largest distributor across all categories. WebbMason also finished among the Top 10 in the Marketing and Creative Services and Technology Services categories. You can access the 2013 Leading Distributors issue of Print Solutions here.

Among all PSDA members nationwide, WebbMason is the:

– #1 Seller of Commercial Printing
Print Solutions Aug 13 cover

– #2 Distributor across all categories

– #2 Seller of Direct Mail

– #2 Seller of Labels and Tags

– #2 Seller of Promotional Products

– #2 Seller of Traditional Products

– #5 Seller of Marketing and Creative Services

– #9 Seller of Technology Services

WebbMason is proud to once again secure sales leadership positions in every applicable category. Given the number and quality of fellow PSDA members considered for the annual survey, WebbMason’s performance is a significant accomplishment. Our success is the result of hard work from every member of the WebbMason team; clients who truly partner with us; and our commitment to innovation in services, products and technology.

WebbMason’s investments over the past several years succeeded in transforming the company into a complete marketing services and technology provider. Interactive services and our marketing management software – MarketingBench – are WebbMason’s fastest growing offerings. Adoption by traditional print and promo clients has been terrific. We are their comprehensive, multichannel marketing resource. And interactive services such as web design and development have been a major point of entry for new clients.

In closing, if you are a WebbMason client, thank you for your business; if you are a colleague, thank you for your contributions; if you are a partner, thank you for helping us become the top distributor in the country. And thanks to everyone for reading.


Why Does My Logo Look Different? 3 Things to Help Digital Marketers Find Their True Colors

October 30, 2013

By Eric King, VP Operations, WebbMason Commercial

With apologies to quirky 80s pop queen, Cindy Lauper, the “true colors” used to support or even define a brand might not translate into various media – print, digital, billboards, three-dimensional items – the way they were intended. This is problematic. To understand the importance color plays in shaping the identity of a brand, try this quick test. Ask the next group of women you see what company’s products are packaged in “little blue boxes”, or ask just about any guy in the Plains states who makes the big green tractors. You are very likely to get the answers Tiffany and John Deere without much thought (and usually accompanied by a smile).

According to design website Color Matters (www.colormatters.com), “80 percent of visual information that we take in is related to color” and that is perhaps why the connections between emotion, color and brand are so intrinsically linked.

The availability of cheap and easy digital printing has made many digital-native marketers unaware of the basics of color management for printed items. Below are three things every marketer should understand to significantly improve the color consistency of their printed projects.

1)      Color Management (What is the Pantone Matching System?)

Printing Color swatches

The Pantone Matching System (PMS) is an internationally recognized system for specifying colors. By assigning a numerical value to each unique hue, marketers and printers can maintain consistency across different media, printing processes, and even geographies. Most seasoned marketers can tell you their brands’ PMS color off the top of their head as it becomes a very important element for maintaining brand integrity.

 2)      Spot Color vs. Process Color: What’s the Difference?


To professional printers, all colors of a printed piece are defined as either “process” or “spot.” Each is created in a different manner and each can produce different results.

  • Process color uses half-screen dots of colors to create the illusion of solid colors to the human eye. Often called 4 Color (4/c) printing, Process color screens a specific percentage of each of the four color inks – cyan, magenta, yellow and black, (usually abbreviated “CMYK”) onto a surface.
  • Spot Color is produced by pre-mixing ink pigments, in appropriate quantities. Think about mixing yellow and blue paint to get green in grade school. Spot color is created in a similar, although much more precise, manner. Once mixed, the finished spot colors are then applied to your project.

3)      Coated, Uncoated and Matte Finishes


The texture of the media you are printing on can affect the way ink is absorbed, and subsequently, appears to the eye. By adding a suffix letter to PMS colors, you can determine how it will look on a certain media. Those letters are C (coated), U (uncoated) and M (matte).

WebbMason has helped simplify the process of maintaining brand and color consistency across all platforms with the introduction of MarketingBench 2.0, the marketing automation platform for digital and traditional channel management. You can learn more about how MarketingBench can help you produce more effective and more efficient results here.


WebbMason Wins Three Web Marketing Association Awards for Excellence in Web Design and Development

October 28, 2013

2013 WMA WebAward

By Enam Noor, Chief Strategy Officer, Managing Director West, WM Interactive Solutions Division

Contrary to the familiar, superstitious saying, good things – not just bad – can happen in threes. Today is one of those days. WebbMason won three WebAwards in the Web Marketing Association’s 17th annual WebAward Competition for web design and development. Our own corporate website won “Best in Show” and “Best Marketing Website” for its bold graphics, vivid color palette, intuitive navigation and seamless integration of front- and back-end systems. That is reason enough to celebrate. But even better, websites developed by WebbMason Interactive for clients Apartment Services, Inc. and Kissito Healthcare International each earned an award. Entries were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology.

WebbMason client Apartment Services, Inc. (ASI), a residential multifamily housing property management business that owns and manages 40 apartment and townhome communities in Maryland and southern Pennsylvania, won for “Outstanding Achievement in Web Development” in the Real Estate category. The company has built a reputation over the past 40 years for building quality homes, delivering outstanding customer service, and offering exceptional value. Dennis Dietz, senior vice president with ASI, said that “The design and interactivity of the website WebbMason developed for us faithfully extended our brand identity online. Another important element is that the user experience is localized and personalized. We are very pleased with the end result.”

Kissito Healthcare International, a non-profit organization whose stated mission is “the betterment and care of human life,” was recognized for achieving “Non-Profit Standard of Excellence.” The objectives of the Kissito website redesign were to produce a website with clean design, easy navigation and, importantly, integration with social media channels Twitter, Facebook, YouTube and flickr, which Kissito uses to build awareness and solicit financial support. We are thrilled that the WebAward’s international panel felt we succeeded in meeting those objectives.

Adding to the feeling of gratification we on the WebbMason Interactive team got from this news is realizing that the odds of winning one, never mind three, are long: More than 1,500 entries from 40 countries were judged in 96 industry categories during this year’s competition.

Thanks and congratulations to ASI and Kissito who trusted us with what is their most public persona – their websites – and to the amazing WebbMason interactive team.


WebbMason Tops Baltimore Business Journal List of Largest Advertising and Marketing Agencies for Second Consecutive Year

October 21, 2013

By Jennifer Moag Black,
Chief Operating Officer and President, Interactive Solutions Division

WebbMason Tops 2013 BBJ Marketing and Advertising List

WebbMason concluded last week by announcing that we once gain topped the Baltimore Business Journal List of 25 Largest Advertising and Marketing Agencies in the Baltimore-area. This was the second consecutive year that WebbMason earned this distinction. The Baltimore Business Journal, the city’s business newspaper of record, surveyed more than 80 companies for the annual feature that ranks agencies by number of full-time employees working in Baltimore area offices. WebbMason employs 161 at three locations in Hunt Valley and an additional 143 in 25 locations throughout the United States. We serve more than 1,200 clients in healthcare, hospitality, financial services, manufacturing, technology and other major industries. 2012 revenue exceeded $100M, placing WebbMason among the leading marketing services firms in the eastern United States.

As Warner Mason, President, Co-Founder and Chairman of the Board, said in the news release we issued announcing our 2013 ranking, “Being the largest employer in the Baltimore advertising and marketing agency community is important for two reasons: First, it means that we are attracting and retaining customers. Second, it means we are attracting and retaining the talent that keeps that customer base happy and growing. You cannot have one without the other.”

Another especially gratifying, and we think interesting, aspect of this news is that WebbMason did not begin life as an advertising or marketing agency as did other companies on the list. In fact, WebbMason was founded as a commercial printing company 24 years ago by Warner and his partner, Kip Webb, who is currently an Executive Vice President with the company. Not content to stand still, we on the WebbMason leadership team always look for new ways to serve our customers by providing new or better services, or filling gaps in the marketplace. This drive engendered a spirit of innovation at WebbMason. While the word “innovation” may be overused, it truly describes how WebbMason thrived through sea changes that swamped and sank other commercial printers as technology and times changed.

Today, WebbMason provides a full range of multichannel offline and digital marketing services, including copywriting, graphic design, brand identity, web design and development, search engine marketing/search engine optimization (SEM/SEO), email marketing, social media management, promotional items, commercial printing, and tradeshow booth design and production

In addition to providing a portfolio of marketing products and services, WebbMason develops and sells marketing supply chain and management software. Last month we introduced MarketingBench™ 2.0, a marketing automation solution for the creation, sourcing, deployment and measurement of integrated marketing programs.  MarketingBench 2.0 fills a void in first-generation marketing automation products from companies such as Aprimo, Eloqua and Unica: the ability to centrally manage and source print collateral, promotional items and event support in addition to digital marketing. In developing MarketingBench 2.0, we are re-defining a market. That is innovation. That is evolution.


Introducing MarketingBench 2.0, the First Cross-Channel Marketing Automation Platform

September 30, 2013

Today marks a significant milestone in the continuing evolution of WebbMason: the launch of MarketingBench™ 2.0, a second-generation marketing automation solution for the creation, sourcing, deployment and measurement of integrated marketing programs. As with all of our new services and innovations – from formation of the WebbMason Preferred Partner to the introduction of interactive and social media services – MarketingBench was developed to meet defined customer needs.

In the case of MarketingBench 2.0, that need is filling a void in first-generation marketing automation products from providers such as IBM/Unica, Marketo, Oracle/Eloqua and Teradata/Aprimo: the ability to centrally manage print collateral, promotional products and exhibit support in addition to digital marketing.

Why is this important? Because integrating and managing physical marketing activities and assets with digital marketing is essential to true cross-channel marketing. Digital native competitors are optimized for technology companies that lead almost exclusively with email. Digital marketing is critical, of course, but the majority of other industries have a high proportion of physical marketing assets and activities in their marketing mix, and that is not going to change. MarketingBench 2.0 is truly multi-channel. By automating the integration of physical marketing programs and assets such as direct mail, brochures and point-of-purchase displays, with digital marketing, MarketingBench 2.0 provides complete, unified campaign visibility and control.

Another compelling benefit to WebbMason customers using MarketingBench 2.0 is the ability to seamlessly source all materials and services needed to implement a cross-channel campaign. Need signage, promotional items or a product catalog? We do that. Need a campaign-specific landing page or an entire website redesigned or developed? We do that. No other marketing automation provider does this. We don’t just help you plan. We help you do.

How are customers reacting?  Williamson-Dickie Manufacturing Company, a global workwear company, is a long-time WebbMason customer and an early adopter of MarketingBench 2.0. The company’s brands are available in more than 100 countries through corporate owned stores, specialty shops in retail partner locations, and ecommerce sites such as Amazon.com and Dickies.com. Matthew McCartin, the company’s Chief Marketing Officer, said that “MarketingBench 2.0 gives us the ability to rapidly customize, deploy, and manage cross-channel marketing campaigns for all distribution channels while maintaining a consistent brand image and controlling costs. WebbMason is a strategic partner and MarketingBench is a game-changer.”

To learn what MarketingBench 2.0 can do for your business, contact us at 410-785 1111, marketingbench2@webbmason.com, or by completing this contact form.


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